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Work: the noble purpose you were intentionally created to do.

The primary work in this space is to …

… paradigms that no longer move you in the direction of your noble purpose, and to …

… new systems that will.

Because how the work is arranged is a system. And systems can be optimized.

But you can only optimize systems so much before you have to optimize the humans behind them.

At this intersection of operational excellence and personal mastery, there is only one you, and


it’s all one life

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